![]() It contains caffeine, B vitamins and ginseng.īritvic announced the launch of PepsiCo’s natural energy drink SoBe Pure Rush into the UK market in February, aiming to bring new consumers into the stimulant energy drinks category. The drink’s flavour is a blend of raspberry, blueberry and strawberry. ![]() He adds: “We are bucking the trend by addressing women’s specific energy drink requirements…it is suited to a long list of usage occasions, ranging from a pre or post-workout boost to a girls’ night in or out.” In countries besides the US, Perfect Berry has just 160 mg of caffeine per can. Rockstar Perfect Berry (Formerly Pink Energy Drink) is a zero calorie drink from Rockstar Energy. Rockstar Pink is the latest addition to the Rockstar energy drink range, which is valued at £12.5mĪdrian Troy, AG Barr’s head of marketing, says many females are put off by the high sugar content of 500ml cans, so the product was designed to be low calorie and in smaller packaging. 240 mg Caffeine strength EXTREME Serving size 16 fl oz can ml fl oz Discontinued This item may no longer be available. The take-home glucose stimulant drinks sector grew in volume by 19% last year, according to the Britvic Soft Drinks Report. The low calorie energy drink category represents 4% of the £699m energy market, according to Nielsen Scantrack. The launch of Rockstar Pink will be backed by a major marketing campaign, including sponsorship of female extreme sports stars and sampling at women’s sports events. ![]() Tags 2010 Best Energy Drink 2011 Action Sports Arthur Jones ASR Australia BBC Radio 1 Beach Ben Ganz BEV NET Brad Mebust Burton Snowboards California Couture Cassian Chris Ward Collaboration COMUNE CYNRG Dane Gudauskas Dane Ward Drop 'N' Roll Drop City Drop the Bass DUBday Dub Step Dubstep Electro ENERGY COLA Essential Mix Gorilla Suit HB Huntington Beach Ibiza Indie Electro Jamie Parkhurst Kelly Slater Kodak Laidback Luke Marcus Paul Max McIllwee MEGA Miami Horror Modular Motion Violation Pink contains 10 calories, less than the majority of the leading energy drinks in the market, and will carry distinctive pink and black branding. Yes, I’d like to opt-in to receive additional product information, news and special offers from Rockstar Energy, PepsiCo Tasty Rewards and PepsiCo brands.ROCKSTAR PINK– appeals towards the increasing number of women consuming energy drinks daily by sporting bottom line nutrition facts: 10 calories, 0 carbs, 0g sugar, 100% DV of B-Vitamins and 18g Calcium, including a straw to further the enjoyment of this lightly carbonated delight.Īfter expanding their portfolio to 15 flavors, ROCKSTAR ENERGY DRINK is looking poised to have a breakthough 2011 built around a foundation of great new flavors. This is a great tasting ready-to-drink alternative to the variety of energy shots on the market. This could be due to the lower carbonation of 2x or a possible lower syrup concentrate than the original. 2x has a signature taste, seemingly lighter than the Original Rockstar. The taste is where the skeptics will be silenced. Rockstar’s answer for the caffeine fiend’s constant quest for energy, The 2x contains twice the caffeine without the calories, carbs or sugar included in the original. ROCKSTAR 2x Energy: 250mg caffeine, 10 calories, 0 carbs, 0g sugar, 100% DV of B-Vitamins Rockstar debuts its first 12oz drinks in a new slim can design, building on the success of ROCKSTAR RECOVERY (’s Best Energy Drink 2010), and answering a wide-spread consumer call for more enriching energy drinks. The store which my employees and I had been purchasing from every day has begun to have an overstock of the new rockstar, the display is always full now whereas before it would. LAS VEGAS, NV– Rockstar Energy Drink continues to build of a successful 2010 with the introduction of two new flavors: 2X (double caffeine) and PINK. Rockstar was affordable compared to red bull which is a totally different product and less desirable, but now the red bull seems more enticing than the new rockstar.
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